Road Safety Campaign
The Soul City Institute launched this campaign in partnership with Drive Alive, a South African NGO dedicated to promoting road safety in South Africa.
The campaign was developed to reinforce the road safety goals of the first series of Soul Buddyz and was accompanied by a social marketing component which aimed to raise awareness around the value of reflector material and to popularise its use.
The Road Safety advocacy campaign aims to:
- Secure legislation making it compulsory for reflector material to be incorporated into school uniforms.
- Get scholar patrols into every primary school in the country.
