Savera Kalideen, Advocacy Manager at Soul City says that the alcohol consumption patterns of South Africans are a big concern.
She says alcohol is the third biggest cause of death and disability.
"Advertising industry spend more than a billion per annum and we never see the harm linked to the consumption of the product." - Savera Kalideen, Advocacy Manager at Soul City
"The illness is not evident to us when we are doing the drinking" - Savera Kalideen, Advocacy Manager at Soul City