Soul City Institute is a dynamic and innovative multi-media health promotion and social change project. Through drama and entertainment Soul City reaches more than 16 million South Africans. This is done through 2 main brands, Soul City targeted at adults and Soul Buddyz targeted at 8 - 12 year olds and adults in their lives. The second big programme that Soul City Institute is involved in is the Regional Programme which is a partnership with local organisations in 8 Southern African countries. It has also been broadcast in many parts of Africa as well as Latin America, the Caribbean and South East Asia. Soul City examines many health and development issues, imparting information and impacting on social norms, attitudes and practice. Its impact is aimed at the level of the individual, the community and the socio political environment.

Through its multi-media and advocacy strategies Soul City Institute aims to create an enabling environment empowering audiences to make healthy choices, both as individuals and as communities.